Worried About AI in Game Development? It’s Here, and It’s Only Getting Worse

Apiiro report reveals industry differences are shaping generative AI risk profiles

How Is Generative AI Changing the Retail Industry?

We understand your niche region-specific requirements and that’s why we offer customization of reports. With our customization in place, you can request for any particular information from a report that meets your market analysis needs. While Jassy said he’s not sure how it will all play out, he expects that the use of the program „will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.“ Evan Schuman has covered IT issues for a lot longer than he’ll ever admit. Evan is a frequent contributor to CIO, CSO, Network World and InfoWorld.

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Storefronts must facilitate secure transactions initiated by AI agents on behalf of humans who are using chat, voice or apps, while also protecting retailers from potential fraud, identity and other upstream risks. For businesses, integrating these advanced AI systems into operations represents a significant opportunity. As AI continues to evolve, the companies that leverage these advancements will be better equipped to stay ahead of the competition, improve efficiency, and achieve long-term success.

As for the data reliability problems that plague many gen AI deployments, including hallucinations, Capital One sidesteps most of those issues by severely limiting permitted queries to information that exists within the company’s own data. Data quality and discoverability are also chief concerns, according to Natarajan. There may be quadrillions of insights locked in an enterprise’s data stores, but if the data is not clean or discoverable, those insights are beyond reach. When Natarajan joined Capital One in March 2023, ChatGPT was barely four months old. Despite having been used for about 15 years at that point, generative AI didn’t take off in terms of C-suite and board mindshare until OpenAI introduced ChatGPT.

How Is Generative AI Changing the Retail Industry?

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  • When Natarajan joined Capital One in March 2023, ChatGPT was barely four months old.
  • Traffic to U.S. retail websites from generative AI sources increased by over 1,200% between July 2024 and February 2025, according to a report from Adobe Inc.
  • Evan is a frequent contributor to CIO, CSO, Network World and InfoWorld.

But given the first six months of this administration, there may be more unpredictability than expected on that front. So the enterprise software business won’t change quickly, especially as the incumbents deploy their typical arsenal of weapons to defend their positions — Buy, Block, Pretend, and Link. But the promise of AI computing is going to make this old vs. new battle very hard fought. According to New Gen, AI-driven traffic is reshaping the path from discovery to purchase and brands are struggling to keep up.

  • By contrast, financial institutions were found to be moving more cautiously, but with greater risk exposure.
  • This is why we will continue to see debates around how to best apply AI and do so ethically, reducing the potential negative implications of any AI-generated error.
  • Jonathan Reeve, vice president APAC at Eagle Eye, has been considering this personally.
  • Hoerig noted that, in essence, a business is building AI agents to meet another AI agent outside of its branding to make the sale.
  • I feel bad for anyone who doesn’t have enough self respect to not spend their hard earned money on games developed with AI.

As AI efficiency continues to improve, adopting these solutions is no longer a matter of speculation. The Asia-Pacific region is witnessing rapid growth fueled by digitalization in India, China, and Southeast Asia. The expanding digital economy, increasing online competition, and localized search behavior are creating new opportunities for GEO adoption. “AI also improves data quality by learning from the data itself, flagging inconsistencies, filling gaps and adapting to behavioral changes. Instead of relying on rigid rules, AI can detect patterns across billions of records to unify customer profiles with far greater speed and accuracy.

Legacy organizations aren’t just competing against familiar industry peers; they’re increasingly vulnerable to stealth startups backed by significant venture capital, poised to disrupt markets seemingly overnight. What distinguishes Generative AI from previous technological waves is its unprecedentedly low barrier to entry. Today, a small startup can rapidly scale, creating the next “Uber moment” for your industry with remarkable speed. Venture capital firms have overwhelmingly prioritized funding “next-gen AI” ventures, many of which are already rewriting the rules in software, healthcare, finance, retail, and beyond. Consider that lean, 40-person startups can reach $500 million in revenue in mere years, transforming entire market landscapes.

How Is Generative AI Changing the Retail Industry?

The World Economic Forum’s Future of Jobs Report 2025 reinforces this urgency, noting that 39% of current skills will become outdated or transformed by 2030 due to AI. The easy productivity gains will soon diminish, replaced by continuous disruptions in talent and work. If a productivity only approach is taken, doing what you already do better and faster, your organization will lose out on the next revenue stream. Every other disruptive tech has impacted one or maybe a dozen industries at different scales. AI has the potential to deeply impact every single industry in ways that society is just not structured to accommodate.

As digital ecosystems shift towards context-aware and personalized information retrieval, companies are increasingly integrating synthetic indexing into their content strategies. This transition is creating strong demand for GEO services with built-in indexing intelligence, accelerating market development. The GEO Services Market is experiencing accelerated growth as businesses seek AI-powered tools to manage their content pipelines efficiently. Unlike traditional SEO, GEO merges content creation and optimization in real time, enabling brands to publish at scale while remaining competitive in search rankings. With increasing focus on personalization, authority, and semantic relevance, GEO platforms are becoming essential in marketing and digital commerce. Companies are also using these services to strengthen digital PR, manage reputation, and maintain content governance.

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By generating adaptive content that resonates with individual users while being algorithm-friendly, companies achieve higher engagement and conversion. The ability to combine personalization with optimization is significantly contributing to the rapid adoption of GEO services across industries. Modern search engines increasingly prioritize context and intent over simple keyword matching, creating a need for content that resonates semantically. GEO services leverage generative AI models fine-tuned for contextual relevance, ensuring content aligns with user search behaviors and expectations. This improves search engine rankings and enhances user engagement metrics. Businesses adopting GEO solutions benefit from content that performs better organically while also reducing bounce rates and improving conversion rates.

How Is Generative AI Changing the Retail Industry?

How Is Generative AI Changing the Retail Industry?

I feel it’s going to become more and more apparent as we move forward in bigger budget games. Robert (or Rob if you’re lazy) is an assistant editor of Push Square, and has been a fan of PlayStation since the 90s, when Tekken 2 introduced him to the incredible world of video games. He still takes his fighting games seriously, but RPGs are his true passion. The Witcher, Persona, Dragon Quest, Mass Effect, Final Fantasy, Trails, Tales — he’s played ‚em all. This story isn’t strictly to do with PlayStation right now, but it’s almost guaranteed to become a major talking point in the near future.

As AI tools become more sophisticated, the pressure is on loyalty leaders to stay informed about technology advancements to maintain their competitive edge,” ALA founder and director Sarah Richardson said. Lotlinx was one of four companies honored for their achievements in large language models, one of 24 categories in the eighth annual AI Breakthrough Awards, which recognizes the top companies, technologies and products in the global AI market. The company said it was selected for its advanced generative AI inventory and pricing management tools. The images and data that users dump into Facebook on a daily basis give Meta a big training advantage.

At Pocket Gamer Connects San Francisco earlier this year, Rovio senior art director Tatu Petersen-Jessen discussed how the Angry Birds developer has used it in game art and marketing. Coupling its strong positions in cloud and software, Microsoft will do well in the new world, with the threat of “Microsoft fatigue” the only real factor that could impede its Seventh Wave prospects. The company has already deployed its Buy and Block strategy, taking a large position in OpenAI (Buy) and engaging in partnerships (Block) to freeze out newcomers. Microsoft’s leadership is as fanatical as Meta’s in its determination to not fall into the Innovator’s Dilemma. So watch for seemingly irrational behavior and erratic tactical moves, as leadership is unafraid to confuse customers and take outsized capital risks. Traffic to U.S. retail websites from generative AI sources increased by over 1,200% between July 2024 and February 2025, according to a report from Adobe Inc.